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Job Category
FMCG (food)
Job Description
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Develop and implement brand strategies, pricing models, and packaging plans in collaboration with the Head of Marketing.
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Build compelling value propositions aligned with short- and long-term business goals.
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Partner with external brand principals to align on brand and channel activities.
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Ensure consistency in brand messaging and execution across all media and platforms.
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Conduct consumer and market research to inform segmentation, positioning, and campaign development.
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Monitor brand health and performance KPIs; analyze ROI and effectiveness of marketing activities.
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Oversee trade spend, activation budgets, and execution of market-level promotions.
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Lead cross-functional and cross-channel marketing efforts including digital, print, and broadcast media.
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Drive innovation by identifying market trends and consumer insights to guide new product development.
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Provide leadership, coaching, and performance management to direct reports, fostering a high-performance team.
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Ensure compliance with company policies, safety standards, and environmental impact guidelines.
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Support strategic and operational initiatives across the organization, including dispute resolution and special projects.
Skills
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Prior experience in the food distribution or retail industry is essential.
- Minimum 4 years in a Trade Marketing Specialist or Activity Coordinator role.
- Fluency in Arabic and English (written and spoken) is required.
About The Business
Job Details
Preferred Candidate
Mezzan Holding Company
Founded in 1999, Mezzan Holding Company is considered to be one of the largest diversified conglomerates in the Middle East. Together with its affiliated companies, Mezzan Holding Company has been a market leader in providing quality agriculture and consumer manufacturing, distribution, and recycling services for over half a century. It has set new standards for production and delivery that satisfy both clients and end-users. Mezzan Holding Company represents a rich Kuwaiti legacy of strong principles, which founder Jassim Al Wazzan practiced and inspired in his sons and employees. With a portfolio of many of the Middle East’s most respected and recognized brands, Mezzan Holding Company continues to deliver the highest quality services and products, productive and profitable partnerships, and an unparalleled commitment to provide the best for the communities in which it operates.