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Job Category
Shared services (Head Office)
Job Description
Develop and recommend marketing initiatives and plans to gain a competitive edge in the marketplace at the Point of Purchase and ensure alignment with organizational objectives
Lead and implement trade marketing initiatives to achieve brand and sales milestones in line with the business objectives (sales targets, revenue targets, increase in product/brand presence, market share, etc.)
Develop plans for trade marketing investments and ensure expenses are within the assigned budget limits to create a positive financial impact on business revenue
Develop targeted initiatives for shoppers activity which are relevant to the customer’s thematic events and shopper portfolio
Lead need-gap analysis for consumer requirements and commission market research for relevant sectors relating to the shopper and brand portfolios through internal and external sources
Study reports related to customer needs, business opportunities and market trends and coordinate with senior management to support strategic decision making
Manage merchandising group resources, design category planograms and shelf management principles / in-store fundamentals to ensure achievement of agreed objectives and impartial service at the shelf
Conduct market visits across channels to analyze the point of purchase (POP) drivers, competitor activities, customer feedback, seasonal demand impacts, etc. and provide course corrections to internal teams if required
Design and drive implementation of promotional strategies (discounts and incentives) and loyalty programs with Sales and Marketing teams across channels to improve customer engagement metrics
Provide process improvement suggestions to Supply Chain team in order to increase the value for channel partners (on-time delivery, shorter product lead times, consistent product availability, more accurate invoicing, etc.)
Manage third-party Suppliers / Brand principals to ensure alignment with the company’s marketing policies and objectives
Monitor the price, product and packaging of existing and new brands and provide course corrections to the teams basis market intelligence
Conduct pre and post evaluations to assess ROI and impact of all trade marketing strategies in achievement of KPIs and business goals and deliver reports on marketing analytics and best practices to relevant internal stakeholders and Senior Management
Skills
Outstanding communication skills in English and Arabic
Excellent planning skills
Familiar with planning and executing marketing campaigns
Advance PC / Microsoft office skills (Excel, PowerPoint)
Education
Marketing
About The Business
Mezzan Holding Co.is one of the leading food, healthcare, and consumer conglomerates in the Middle East with a celebrated heritage of over 75 years.
Headquartered in Kuwait with direct operational activities in Kuwait, UAE, Qatar, Saudi Arabia, Iraq and Jordan Mezzan Holding Co: Employs 8,500 people (50+ nationalities)
Distributes over 34,000 Stock Keeping Units (SKU)
Serves over 100,000 meals a day in Kuwait, Qatar and the UAE through its catering business.
Has a total of 130,000 square meters in food, beverage and FMCG manufacturing facilities in Kuwait, Qatar, UAE.
Represents some of the biggest names in the FMCG and healthcare industries.
Job Details
Preferred Candidate
Mezzan Holding Company
Founded in 1999, Mezzan Holding Company is considered to be one of the largest diversified conglomerates in the Middle East. Together with its affiliated companies, Mezzan Holding Company has been a market leader in providing quality agriculture and consumer manufacturing, distribution, and recycling services for over half a century. It has set new standards for production and delivery that satisfy both clients and end-users. Mezzan Holding Company represents a rich Kuwaiti legacy of strong principles, which founder Jassim Al Wazzan practiced and inspired in his sons and employees. With a portfolio of many of the Middle East’s most respected and recognized brands, Mezzan Holding Company continues to deliver the highest quality services and products, productive and profitable partnerships, and an unparalleled commitment to provide the best for the communities in which it operates.